What is our mission?
We embed sustainability into early-stage R&D
What we do?
We optimize powertrains through simulation
Defining the next generation of electrified propulsion systems is challenging, especially with today’s fast-changing demands. Success requires confidence, speed, and insight into trade-offs—all before major investments. That’s where ePOP helps.
ePOP, the electrified Powertrain Optimization Process, uncovers physical losses from energy source to output, reducing energy use, boosting speed, cutting costs, or lowering embedded CO2. It identifies optimal architectures and trade-offs early, enabling confident decisions. Explore design spaces, map concepts, and benchmark powertrain solutions virtually. Evaluate trade-offs in efficiency, cost, mass, and sustainability with 'what-if' scenarios to optimize performance and profitability.
ePOP simulates all physically viable powertrains.
Choose your ePOP option
Software Licensing
Licensing
Perpetual annual per-seat access, enabling users to design powertrain concepts and light users to analyze key performance data.
Includes
- Component Import
- X-in-1 EDU System Integration
- Powertrain System Integration
- Create and import duty cycles
- Evaluation against RFQ or Platform targets
Data Subscription
Subscription-based access to benchmark components like novel seed eMotors, transmissions, and inverters, ensuring ongoing value for license holders.
Includes
Baseline library of seed components of dimensions, materials or power
- novel eMotor concepts
- Transmission concepts
- Inverter concepts
- Battery sizes and chemistries
Project
Co-development of new modules, onboarding, and implementation support to accelerate system integration and expedite vehicle development projects
Includes
- Onboarding
- Rund demo studies
- System Optimisation training
- Co-Development of new KPIs
- Implementation
- Tailoring & Implementation
- System optimization support
Why opt for an ePOP license?
Clear benefits to choose ePOP for your business
The ability to efficiently address the challenges will be key for successful System integrators and suppliers:
- Electrification in its relative infancy in all sectors with sub-optimal solutions
- Early electrified propulsion systems have confirmed the potential for electric and hybrid
- System Integrators unsure of make / buy decisions in electrified propulsion systems as their added-value diminishes as IC engines ramp-out
- Regulatory pressures will be inconsistent
- Product sustainability and total cost of ownership ‘from cradle to grave’ will become a critical attribute and differentiator

Who opts for an ePOP license?
Our target audience
OEMs
Optimize your powertrain design, streamline sub-systems into a single EDU, evaluate multiple ideas, and benchmark against external designs and a simulated, physically achievable optimum. Fail fast—validate concepts before investing in prototypes—empowering quick, cost-effective decisions and enabling 'what-if' scenarios at minimal cost to drive technological competitiveness.
Tier 1-2s
Adapt your eAxle portfolio to meet the changing market demands of ICE, BEV, and HEV solutions. Determine where electrification adds value and where traditional ICE remains optimal. Create a unified library of components, consolidate them into eAxle designs, and evaluate their ideal fit across vehicles and cycles.
Suppliers
Demonstrate the value of your sustainable materials in real-world applications to justify investment. Identify the ideal target applications and cycles where your materials deliver the greatest benefits, and showcase reduced physical losses at the full application level for compelling communication.
Consultants
Showcase your Powertrain expertise by delivering dynamic, data-driven solutions that explore the full design space for optimal configurations. Complement static reports with an interactive tool that highlights your knowhow, fosters an iterative process, and helps clients uncover new solutions.
Let's build something Exceptional
Whether you're looking to explore possibilities or tackle challenges together, we're here for you. Here's how we can get started:
• Newsletter: Stay updated with the latest ePOP innovations and insights.
• Live Demo: Experience our tools and solutions in action.
• Trial License: Test-drive ePOP and see its impact firsthand.
• Collaboration: Partner with us to solve challenges and create game-changing solutions.
Maybe you'd just like to grab a virtual or in person coffee and chat? Drop your name, email, and a quick message—we’re excited to connect!
Our Collaborators










